Information Marketing Secrets Revealed

Profit-Rich Marketing Mastery Event with Ford Saeks

How to Ignite Creativity, Improve Your
Marketing & Sales, Get a Competitive Edge
and Increase Your Profits!

While I believe that blogs should be used to deliver great and compelling content to it's visitors, I would be doing you a disservice if I didn't invite you to consider attending my Marketing Mastery Event in Orlando, Florida on April 25 - 27, 2008. 

If you are interested in making more money using direct and Internet marketing then you'll certainly want to check it out at www.MarketingMasteryEvent.com

You can get more sales, marketing and business success tips, techniques and strategies at our main Marketing Blog titled: "Profit-rich Marketing Blog"  It's updated more frequenlty through our corporate site at www.PrimeConcepts.com/blog

If you landed on this typepad blog you must be interested in Information Marketing Secrets and we have another site you should check out. GO to www.HowtoSellinfo.com

We'd love to know what your "biggest challenge" you face with growing your business?  Post your thoughts and comments below or at www.primeconcepts.com/blog -- see you there!  -- Ford Saeks

Topics on the other blog include: Direct Marketing, Copywriting, Social Media Marketing, Pay-Per-Click with AdWords, Business Success, Information Marketing and more.

First Steps for Web Design from an Internet Marketer’s Point-of-View:

Prevent Web Design Disasters 

Way too often people focus on the actual "design" steps of web design -- the look and feel, colors and so on -- and completely miss the mark when it comes to creating an effective design that evokes the proper actions.

Here are a couple of key points to keep in mind the next time you're planning to create or re-make a website.

First, you need to get clear on what you want the site visitor to do when they visit.

What are the main types of visitors that you want to attract and what information do they need? So often, designers focus on the company or the products and they forget the main point of the site... to communicate something, to get the visitors to take some sort of action, like fill out a form, buy something, interact, read through a series of pages, download something, etc.

My point is that, as a designer, you should get clear on the OUTCOME and PURPOSE of the site and make sure you design the site with that in mind.

Social Media Marketing (SMM)

Social Media Marketing (SMM) | Social Networking | Social Marketing

Do you have a profile page on Facebook.com? Or one on MySpace.com or Linkedin.com? What about the other social marketing sites and getting listed at social bookmarking sites like del.icio.us and a host of others.  Are you posting Videos on YouTube.com?

Wait, you say. Aren't those just for kids or college students to share gossip?

Not any more.  Not for a while now. These and other social networking sites like are being used every day by savvy business people looking for new ways to connect with potential clients and generate business. Granted... I should have been using them for at least a couple of years and now we're jumping in full force to stake our claim and it's already paying off in more traffic and higher search engine ranknigs.

You can use them to increase traffic to your site, gain a competitive edge and improve communication with your target market.

You'll also want to secure your online identity and protect your brand.  My definition about social media is a community web site that allow users to:

• Create profiles and custom accounts


• Grow a network of friends


• Submit content or collaborate... Photos, video, etc.


• Vote on content


• Tag content


• Comment on the content

I'll be sharing with you exactly what I'm doing and how well it's working.

What is a Blog and Why Should You Care? (Video explains)

What's a Blog and why should I care?

I get asked this all the time.  Let's see if we can clear this up...

Short Answer:

A blog is a type of website that is usually arranged in chronological order from the most recent 'post' at the top of the main page to the older entries toward the bottom. Watch this short video that answers the questions in simple and easy -- non-techie -- terms.

Avoiding Pay-Per-Click (PPC) Disasters! Don’t be a Google Victim

If you are thinking about using PPC to drive traffic to your site... this is a "must read!"

It happened again, I received a frantic call from an associate saying, "Help, I was charged $7,650.00 on my credit card for Google AdWords® charges and didn't make any sales!"  I said, "John, I warned you to take the time to learn how to use PPC or hire someone with experience."

Passive Income… Is there Really Such a Thing.

I was speaking with a client today about improving their web site's organic search engine rankings and other ways to increase their site traffic. The outcome was to increase their income. The topic of Passive Income came up... and we both agreed that there really is NO SUCH THING as passive income. At some point, you had to do something. You had to send out an email, create a web site, mail a direct response letter or do something related to adding value.

The money will not just flow to you without some effort.  There is no Free Lunch. As my prosperity Mentor Randy Gage says, "The only free cheese is in the mouse trap!"

I've been self-employed my entire life. I've made millions and lost millions on my journey to creating wealth. I've hired the right people and the wrong people and continue to learn life's lessons along the way.  Through it all, I'd hardly call my efforts "passive", but now after years of investing time and money I have several streams of income.

What do you think?  Do you Agree or Disagree?  Comment here and let me know your opinion.

-- Until next time,

Ford Saeks

Can Anyone Write Great Copy?

Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and high school teachers taught you.

If you ever made up a story for your children, you're a copywriter. If you've ever gathered with friends as a teenager and told ghost stories, you can write copy. Great copywriters simply paint visual pictures of events. Events that happened in the past, events that may happen in the future, or events that won't ever happen, unless you buy their product. You either paint the picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. Why?

Top 5 Topics to Get More Publicity

When one of my clients says to me, "Ford… I’m not sure what to write about.  Aren't press releases just for big news?" I tell them that kind of assumption just isn't true. You can create press releases for a wide variety of topics, as long as you keep a few key elements in mind.

10 Secrets for Building Money-Making E-mail Lists (Part 2)

This blog is devoted to design elements you can use in your e-mail mailings to grow your list quickly. Here are the remaining five tips I promised you last time. Hope they get you thinking about growing your own e-mail list.

10 Secrets for Building Money-Making E-mail Lists (Part 1)

In my last blog I told you about ways to increase your e-mail list by improving the content of your e-mail offers.

This time I thought I'd offer you a few "secrets" I've found that can help grow your list fast. These 10 list-building tips may sound obvious, but too often they are overlooked by novice Internet marketers. In part 1 of this blog, I'll give you the first five, and then in my next blog, I’ll reveal the remaining five.